Detailed solution introduction
The core technology is “Differential Privacy” which can release statistics from sensitive user data while query of such released statistics cannot be used to infer to single individual, and therefore protects privacy. This method is already used by US Census Bureau to collect aggregate data and release statistical tables without identifying particular users. Apple and Facebook “claim” they apply the same method before analyze users’ behavior. However, the paradox is these internet companies still hold the original data. DeCloak is positioned to solve this paradox as a third party solution provider to (i) enable sensitive data de-identified a.k.a. anonymized before leave users’ personal devices while (ii) extracts the statistics from de-identified data without trace back to individual. DeCloak can bridge the privacy protection and data analyzability. The company’s proprietary technology works with a broad range of IoT devices such as smart phone, medical, wearable, smart appliances, utility meters, etc. with seamless integration so that users can use their devices in the same manner as always, except their online behavior is anonymous.