Presentation summary - During this keynote presentation, Mark will share his own research thoughts and recent experiences on the exciting and disruptive advances that are being made across the digital value-chain and the solutions that are driving high growth and major process change within the fashion industry. Mark will also discuss how these new and emerging technologies are combining to create the new platform-ecosystems that will become the futures of our industry.
Change - is something that can be guaranteed and something that is not easy for businesses and people to easily embrace, for many it will be challenging especially as the industry transforms its current value-chains. This transformative level of change will require a great deal of education for retailers, brands, materials & components suppliers, and manufacturers I like in understanding the connected value propositions. The fashion industry and its associated sectors are going through enormous challenges linked to disruptions across global supply chains that intern bring even more challenges for the fashion and textile sectors.
Mark will explore some of the challenges, the drivers and will discuss examples of the new value creation, which will ultimately help support transformative and sustainable platform-ecosystems of the future.
In today's increasingly competitive and complex fashion landscape, brands and retailers are looking to adopt innovative technological solutions that will drive efficiency, reduce product’s time to market and increase conversion rates. A key area of focus is on the use of digital twins as a building block towards a fully digital end-to-end product lifecycle that utilizes the same 3D asset across the entire workflow- from design, product development and production to sales, marketing and merchandising. More than just a visualization tool, a digital twin can accelerate innovation, build production consensus, save time and money by creating an agile and adaptive workflow both upstream and downstream.
Brands have been busy implementing 3D for more than a decade. First as a Digital Product Development tool, but the significant growth in online shopping following the pandemic boosted eFashion, introducing new trends such as Direct To Consumer. The designer-to-consumer lead time became extremely short, affecting the entire supply chain. The following presentation will discuss digital fashion integration challenges and new opportunities for both brands and suppliers.
Digital Creation is about to become a standard technology used by apparel brands and suppliers. One of those, Vizoo's xTex technology, is used to create foundational libraries of high-end digital materials. Renate outlines a proposal how to speed up the creation process of materials by using generic physics.
As online shopping traffic continues to surge after the pandemic, Apparel becomes one of the largest categories in fashion E-commerce, with predicted revenue of US$ 649 billion by 2024 and an annual compound growth rate of 13.5% (source: eMarketer and Statista). For both textile manufacturers and fashion brands/designers, this an opportunity that cannot be missed.
As a leading e-commerce website, Amazon makes digital transformation and brand building easy. Using our services, businesses can receive orders directly from end-customers such as local stores, designer institutes, and brands – skipping many steps in the supply chain and saving costs. In this talk, you will explore: changes in purchasing habits for Apparel, new trend in online shopping, and the Amazon global planning and selection methodology for fashion products.